Independent Online Retailers! Reduce your losses from abusers and reward your trusted clients. Share your experience to build a better market together on

Read more in TreeTalk blog

Scopri di più in Italiano

Download Credenza presentation in .pdf

Scarica la presentazione di Credenza in Italiano in .pdf

Credenza: Fraud Prevention CRM Solution for Online Retailers

Hi and welcome to our project.

Our main goal is to make it easy for every online seller to verify the buyer and build the pre-sale interaction correctly.

The burst of e-commerce goes along with a bunch of new issues from the buyers' side: "friendly fraud", "wardrobing", and return abuse is a $24 billion problem. Online payment chargebacks fraud costs e-retailers 1.8% of revenue in addition. Besides, in just the last several years, the cost of return deliveries has grown by 75%, reaching an estimated $550 billion in 2020!  For example, on Amazon, the percentage of returns is 5-15%, and in the categories of clothing and electronics - up to 44%. Most returns are not salable.

These losses are borne by decent buyers through the increased price of the goods. 

But there's something unfair here: the buyer can see the rating and background of the seller, but the seller usually does not have the opportunity to verify the buyer.  Large marketplaces (like Amazon and eBay) collect tons of information about the behavior of buyers, but use it for their own benefit, without helping their sellers in any way.

Our solution Credenza is like a "Trustpilot in reverse". It is global crowdsourcing, data analytics, and fraud prevention platform where sellers may store, share and get depersonalized customer data.  That data will contain information on successful and unsuccessful transactions on different marketplaces and will be used to calculate the unique buyer's rating available for all the sellers. Based on more detailed information, the seller can improve efficiency when the order arrives, for example: offer advice to an unsure buyer, send a sample and suggest a making review to a respectable buyer, and find some legitimate solution (such as insurance and delivery against signature) for a buyer who is a probable abuser.

Screenshot of the software prototype - client (seller) terminal

But there's something unfair here: the buyer can see the rating and background of the seller, but the seller usually does not have the opportunity to verify the buyer.  Large marketplaces (like Amazon and eBay) collect tons of information about the behavior of buyers, but use it for their own benefit, without helping their sellers in any way.

Our solution Credenza is like a "Trustpilot in reverse". It is global crowdsourcing, data analytics, and fraud prevention platform where sellers may store, share and get depersonalized customer data.  That data will contain information on successful and unsuccessful transactions on different marketplaces and will be used to calculate the unique buyer's rating available for all the sellers. Based on more detailed information, the seller can improve efficiency when the order arrives, for example: offer advice to an unsure buyer, send a sample and suggest a making review to a respectable buyer, and find some legitimate solution (such as insurance and delivery against signature) for a buyer who is a probable abuser.

You may ask:

What about numerous personal data restrictions?

To comply with regulatory requirements on personal data use, we have developed a technology that identifies the buyer based on accurate delivery data (name, address, phone, etc.) This data is allowed to be used by the seller for order processing, and this data never leaves the seller's PC. The common database stores only digital fingerprints and related data of interactions with buyers. Requesting them, the seller can make an informed decision on the client.  But no one will be able to recover user data from the signatures stored in the database (even if someone gets access to it).

Another frequently asked question:

While there are millions of e-commerce shops and Amazon sellers, there are way more buyers - billions. How to store and retrieve this really huge amount of data?

Our know-how in big data processing allows us to write and query millions of non-indexed records rapidly, still maintaining ACID, thanks to the original database of tree-like architecture.

And what about the price?

Evidently, such a platform needs powerful servers, a good internet connection, and professional software development. But the more sellers use it, the less would be the subscription fee. We believe that we would have at least 1000 pre-orders (it is an extremely little fraction of more than 24 million eCommerce websites, and more than 10 million sellers on marketspaces). With these pioneers, we may start with pretty moderate prices:

The cost of a monthly subscription to our service (€9.9 for Basic, €25 for Enterprise, and €50 for Premium plan) looks reasonable compared to average sales (and losses from fraud).

Premium plan users, who have a significant amount of sales, will get the additional opportunity to purchase special software that generates separate ratings and recommendations for both their own (local) and common (crowdsourced) data.

Our contribution to sustainability and environmental protection is the concept itself: thanks to our solution, the number of returns of goods will decrease, and therefore there will be less unnecessary transportation (and CO2 footprint, consequently), and also fewer goods will be thrown into landfills because they are unsuitable for further sale.

Do you like the idea?

Submit your email , and get incredible rewards:
special prices for subscription;
invitations and early access to the beta version;
your name, logo and link to your website on the Thank You page.

So, let’s build a better market on Credenza together!.